Student Drinking Habits Research
New research into student drinking habits carried out by StudentBeans.com has revealed some interesting new trends amongst students from their survey of 2,200 university students.
Despite the high numbers of students claiming to drink at home before going out, the majority (38%) say they spent between £5 and £10 per week on alcohol for drinking at home, with the second largest group (24%) saying that they spent under £5. Spending on out-of-home drinking is greater, with the majority of respondents saying that they spend between £10 and £20 on alcohol per week in bars, clubs and pubs.
In response to the queston on where they usually drink, 82% said at home, 68% in night clubs, 59% in bars, 52% in pubs, 38% in the Student Union and 14% in restaurants.
The most important influences on students’ choice of alcohol is price (82%), taste (78%) and special offers (67%). The strength of the alcohol is important to 40% of students, the brand of drink is considered by 24% and friends have an influence too, with 17% saying they think about what their mates are drinking.
More than 90% of students feel they should get special deals every time. Students do loads of research to get the cheapest deals and search online for vouchers. They never want to pay full price for things.
Make of the figures what you want, the most startling for me is that 90% expect a special deal aimed at them every time, which explains why price at 82% is such an influencer.
How Much Do You Spend On Alcohol Per Week (Term Time)
At Home When Out
Less than £5 24% 11%
£5-£10 38% 26%
£10-£20 23% 28%
£20-£30 6% 18%
£30-£40 1% 8%
Over £50 15% 4%
What Do You Usually Drink?
Male Female
Lager 62% 14%
Vodka 60% 69%
Cider 45% 45%
Alcopops 22% 31%
Whisky 21% 7%
Bitter/Ale 21% 3%
White Wine 14% 29%
Rum 14% 11%
Red Wine 14% 11%
Tequila 14% 10%
Liqueurs 10% 11%
Rose Wine 7% 34%
For the latest survey results from NATWest on student spending click here you might pick up some insights and ideas on how to tailor your offering to students in your pub.
