Tasting Notes
As with wine, tasting notes for beer are an invaluable sales tool so having accurate and detailed tasting notes available for both staff and customers is essential in building your reputation as a cask/craft/real ale outlet.
There aren’t many free to use resources for you and your customers giving detailed tasting notes on beers available in the UK. The best known, but sadly listing the fewest beers is Cyclops , but another site you might like to look at is Ale Talk with over 9,000 beers listed
Top Tip – get yourself, and if you can spare your staff, onto a guided brewery trip … you could even turn it into a pub outing for you, staff and customers.